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October 2, 2024
Are you curious about the IPL 2024 sponsor and who the previous sponsors were? We’ve compiled all the details for you!
Since its launch in 2008, the Indian Premier League (IPL) has become a major event in the cricket world. Along with the thrilling matches, the league has attracted prominent brands as sponsors, boosting its financial success and popularity. Below is a table that provides a quick overview of the IPL 2024 sponsor:
| IPL Sponsors | ||
| Year(s) | Sponsor | Industry |
| 2020 | Dream11 | Fantasy Sports |
| 2021 | VIVO | Smartphones |
| 2022-Present | Tata Group | Conglomerate |
Let’s take a look at the IPL’s title sponsors over the years:
Check out who made the Fastest 5000 runs in IPL in 2024.
The Board of Control for Cricket in India (BCCI) recently announced that the TATA Group, a prominent Indian conglomerate recognized for its global presence and commitment to excellence, has secured exclusive sponsorship rights for the Indian Premier League (IPL) from 2024 to 2028.
This partnership marks a significant milestone in cricket history. TATA Group’s impressive bid of INR 2,500 crore underscores its dedication to the sport and belief in the IPL as the premier sporting event worldwide.
By granting the title sponsorship rights to TATA Group, both organizations demonstrate their commitment to excellence. With values of innovation, integrity, and leadership, TATA Group is an ideal partner for the IPL, which is celebrated for its thrilling cricket and unparalleled entertainment.
| Partnership | Brand |
| Title Sponsor | TATA |
| Official Partners | My11CircleCREDUpstoxRuPaySwiggy Instamart |
| Official Orange & Purple Cap Partner | TBA |
| Official Broadcasters | Star Sports |
| Official Digital Streaming Partners | Jio Cinema |
| Umpire Partners | TBA |
| Official Strategic Timeout Partner | CEAT |
Check out who made the highest partnership in IPL 2024.
| Fact | Details |
| Highest title sponsorship fee | INR 439.8 crore (VIVO, 2018-2019) |
| Longest title sponsorship tenure | 4 years (DLF Ltd.) |
| Shortest title sponsorship tenure | 1 year (Dream11) |
| First non-Indian title sponsor | VIVO (Chinese smartphone manufacturer) |
People from around the globe are captivated by the IPL, thanks to its thrilling displays of talent and sportsmanship. The partnership with TATA Group not only broadens the league’s appeal but also solidifies its status as a major event in the international sports calendar.
TATA Group’s commitment to cricket extends beyond the IPL; its sponsorship of the Women’s Premier League highlights its dedication to promoting gender equality and empowering women in sports, which enhances the game as a whole.
This historic collaboration is made possible through the visionary leadership of Mr. Jay Shah, Honorary Secretary of BCCI, and Mr. Arun Singh Dhumal, Chairperson of IPL. Their foresight and strategic thinking have propelled the IPL to unprecedented heights, establishing it as a true leader in the sports industry.
With TATA Group’s expertise and resources, the IPL is poised to elevate the fan experience even further. From cutting-edge technology advancements to engaging fan interaction initiatives, this partnership promises to enhance the excitement of cricket like never before.
Check out the table below that shows the IPL sponsors of previous seasons to date.
| Year(s) | Sponsor | Industry |
| 2008-2012 | DLF Ltd. | Real Estate |
| 2013-2015 | PepsiCo | Beverages |
| 2016-2019 | VIVO | Smartphones |
| 2020 | Dream11 | Fantasy Sports |
| 2021 | VIVO | Smartphones |
| 2022-Present | Tata Group | Conglomerate |
In the inaugural season, DLF Ltd., India’s top real estate developer, won the title sponsorship with a bid of INR 40 crore. This deal marked the start of a profitable partnership that continued for four seasons.
After DLF, global beverage giant PepsiCo became the title sponsor for three seasons. During this time, the league’s popularity skyrocketed, further cementing its status as a premier sporting event.
In 2016, Chinese smartphone manufacturer VIVO secured the title sponsorship for a substantial amount. Their partnership lasted until 2019, with a brief hiatus in 2020 due to political tensions. VIVO made a comeback in 2021, highlighting the increasing influence of technology companies in the sponsorship arena.
Read more: Who made the fastest century in IPL?
Following VIVO’s temporary exit in 2020, fantasy sports platform Dream11 took over as the title sponsor. This change marked a shift in the sponsor profile, highlighting the diversification of brands associated with the IPL.
In 2022, the Tata Group, one of India’s leading conglomerates, obtained the title sponsorship rights for a record-breaking amount. This five-year agreement, lasting until 2028, underscores the IPL’s lasting appeal and its ability to attract major corporations.
The table below shows the title IPL 2024 sponsor and the early sponsorship fees
| Year(s) | Sponsor | Fee |
| 2008-2012 | DLF Ltd. | 40 per year |
| 2013-2015 | PepsiCo | Not publicly disclosed |
| 2016-2017 | VIVO | 100 per year |
| 2018-2019 | VIVO | 439.8 per year |
| 2020 | Dream11 | 222 |
| 2022-Present | Tata Group | 500 per year |
| 2022-Present | Tata Group | Conglomerate |
Note:
The fee for PepsiCo’s sponsorship is not publicly disclosed. In contrast, the fee for the Tata Group represents the annual cost of their five-year deal.
Read more Cricket news at The Wicket Insider News.
The Indian Premier League (IPL) is governed by the Board of Control for Cricket in India (BCCI). In 2022, they generated ₹12,715 crore from the sale of just two teams, with the average price per team reaching ₹6,357 crore—an impressive increase of 17 times in just 13 years.
The brand value has also surged tenfold, driven by increased attendance at stadiums and growing viewership. Here’s what you need to know about the brand value of IPL teams following the conclusion of the 2023 season:
| IPL Team | Brand value |
| Mumbai Indians | USD 87.0 million |
| Chennai Super Kings | USD 80.6 million |
| Kolkata Knight Riders | USD 78.6 million |
| Royal Challengers Bangalore | USD 69.8 million |
| Gujarat Titans | USD 65.4 million |
| Delhi Capitals | USD 64.1 million |
| Rajasthan Royals | USD 62.5 million |
| Sunrisers Hyderabad | USD 48.2 million |
| Lucknow Super Giants | USD 47.0 million |
| Punjab Kings | USD 45.30 million |
Here are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of Chennai Super Kings (CSK):
| Team Partnership | Brand |
| Principal Partners | TVS EurogripEtihad AirwaysIndia CementsGulf OilBritish EmpireSNJ 10000Reliance JIOAstral Pipes |
| Official Partners | Vision 11ICICI BankCoca Cola |
| Merchandise Partners | Play RHello FMFever FMFan Craze |
Here are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of Mumbai Indians (MI):
| Team Partnership | Brand |
| Principal Partners | SliceDHL |
| Associate Partners | IDFC First BankAstral PipesReliance Jio |
| Official Partners | Jio CinemaDream11Garnier MenUSHABisleriBIRA 91Max Life InsuranceBKTRadio CityFever FMRadio One |
| Merchandise Partners | EUMEFanCodePlaetoPlay RThe Arena |
Here are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of Gujarat Titans (GT):
| Team Partnership | Brand |
| Principal Partner | Ather |
| Associate Partners | Capri LoansBKT TiresJIOAstral PipesSimpolo CeramicsACKOEquitasLubiRayzon Solar |
| Official Partners | RarioDream11Jio CinemaBisleriHavmorCromaMunchBig Ant StudiosBoat |
| Exclusive Ticketing Partner | Paytm Insider |
| Merchandise Partners | EMFanCode ShopCybeart |
| Radio Partners | 95 Radio OneTop FM91.1 FM Radio City |
Checkout the IPL 2024 Auction
Here are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of Royal Challengers Bangalore (RCB):
| Team Partnership | Brand |
| Main Title Sponsor | Qatar Airways |
| Principal Partners | KEI Wires and CablesHappiloReliance JIO |
| Associate Partners | PUMAHindware Italian CollectionBoatEquitasMahindraNippon Paints |
| Official Partners | Eat SureRarioMunchAmpereRestolexDream11Bira 91Royal Challenge Packaged Drinking WaterHombale FilmsAmul OrganicManipal HospitalsAryaka7UPITC Master ChefFever 104 FMBella VITAJio CinemaBirla EstatesAlstone |
Here are the details regarding the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the DC:
| Team Partnership | Brand |
| Principal Sponsor | JSWGreen PanelDP World |
| Associate Sponsors | Green PanelDP WorldGMRRoyal StagJIOJBLZed BlackMahindraGalaxy Basmathi Rice |
| Official Partners | Fan CrazeBKTDream11BIRA 91Fancode ShopEUMEJio CinemaBisleriWrognMedulanceBig Ant StudiosFever FM94.3 Radio OnePunjabi FeverHRXAsian FootwearsAmul Organic |
| Exclusive Ticketing Partner | Paytm Insider+Paytm |
Here are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of Rajasthan Royals (RR):
| Team Partnership | Brand |
| Title Sponsor | Luminous |
| Principal Sponsor | BKTReliance JIO |
| Associate Sponsors | GOEL TMTUBON Born To Free |
| Official Partners | Dream11 |
| Official Licensees | FanCode ShopTagZGullyactive ClubPlay R |
Read Who is the King of IPL in 2024
Here are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of Punjab Kings (PBKS):
| Team Partnership | Brand |
| Title Sponsor | EBIX Cash |
| Principal Sponsor | BKTLotus HerbalsReliance JIOOasis All SeasonsDream11Hindware Home Innovation Limited |
| Official Partners | TideAVPL Drones |
| Associate Partners | CAMPA Official Pouring PartnerMunchAmul OrganicB Natural Juices And BeveragesOrion Turtle ChipsDurbi PlywoodLovable Airy Lightly Lovely |
| Official Kit & Merchandise Partner | T10 Sports |
| Official Digital Collectibles Partner | Rario |
| Associate Partners | PayTM Insider98.7 BIG FM |
| Fan Merchandise Partner | Fancode ShopThe ArenaPlay R |
Here are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of Sunrisers Hyderabad (SRH):
| Team Partnership | Brand |
| Title Sponsor | Fan Craze |
| Principal Sponsor | BKTKUHL Stylish FansJIOTCLDream11EBIX Cash |
| School Education Partner | Bachpan |
| Simplify Partner | NBL |
| Official Merchandise & Lifestyle Partner | Wrong |
| Official Pouring Partner | Campa |
| Celebration Partner | Royal Challengers Package Drinking Water |
| Official Cosmetics Partner | Dazzler Eterna |
| Official Gaming Partner | Big Ant Studios |
| Official Partner | BIRA 91 |
| Official Fan Merchandise Partner | Fan Code |
| Outdoor Media Partner | Mera Hoardings |
| Official Medical Partner | Apollo Hospitals |
| Official Organic Foods Partner | Amul Organic |
Here are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of Kolkata Knight Riders (KKR):
| Team Partnership | Brand |
| Principal Partner | MyFAB11BKT |
| Associate Sponsors | LUX CoziJOY Personal CareMoney 9JIOACKORoyal GreenSRMB |
| Official Partners | Thums UPBoatMio AmoreHRXBira 91Amul Organic |
| Licensing Partners | The Souled StoreLIT-AF.INEUMEFancode Shop |
| Media Partners | Fever FM94.3 Radio ONEThe TelegraphSampark |
| Health Partner | Woodlands Hospital |
Here are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of Lucknow Super Giants (LSG):
| Team Partnership | Brand |
| Sponsors | My11CircleShyam SteelGreen PlyJIOVIDABond Tite AdhesivesTOO YUMMPrayag BathwareSomanyFancrazeRoyal Challengers Package Drinking WaterKingfisherCampa |
| Official Partners | PayTM Insider + PayTMDr. Vaidya’s New Age Ayurved Radio CityThe Soul StoreALCISSpencer’sMacmeriseFC HospitalityAmul OrganicSahara Hospital |
The TATA Group’s acquisition of the IPL title sponsorship marks the beginning of a new era of excellence, innovation, and camaraderie in the world of cricket. Fans are eagerly anticipating the start of IPL 2024, where TATA Group promises to showcase exceptional talent, passion, and top-tier sportsmanship.
If you enjoy IPL and T20 cricket, you can also explore opportunities for earning through T20 betting!
Katarzyna Nowak is a seasoned writer with over five years of experience in editorial content, news reporting, and cricket sportsbook app reviews. As an author for The Wicket Insider, she combines her deep understanding of the sports betting industry with a passion for cricket, delivering insightful and accurate content that keeps readers informed and engaged.
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