October 2, 2024

IPL 2024 Sponsor – TATA Group Secures Title Sponsorship Rights for IPL 2024-2028

Are you curious about the IPL 2024 sponsor and who the previous sponsors were? We’ve compiled all the details for you!

Since its launch in 2008, the Indian Premier League (IPL) has become a major event in the cricket world. Along with the thrilling matches, the league has attracted prominent brands as sponsors, boosting its financial success and popularity. Below is a table that provides a quick overview of the IPL 2024 sponsor:

Let’s take a look at the IPL’s title sponsors over the years:

Check out who made the Fastest 5000 runs in IPL in 2024.

Who is the IPL 2024 sponsor?

The Board of Control for Cricket in India (BCCI) recently announced that the TATA Group, a prominent Indian conglomerate recognized for its global presence and commitment to excellence, has secured exclusive sponsorship rights for the Indian Premier League (IPL) from 2024 to 2028.

This partnership marks a significant milestone in cricket history. TATA Group’s impressive bid of INR 2,500 crore underscores its dedication to the sport and belief in the IPL as the premier sporting event worldwide.

By granting the title sponsorship rights to TATA Group, both organizations demonstrate their commitment to excellence. With values of innovation, integrity, and leadership, TATA Group is an ideal partner for the IPL, which is celebrated for its thrilling cricket and unparalleled entertainment.

Complete IPL 2024 Sponsors List

• Title Sponsorship by TATA: INR 2,500 Crores (2024-2028)
• My11Circle Sponsorship: INR 625 Crores
• Umpire Sponsorship: To Be Announced
• Official Strategic Timeout Sponsor: INR 48 Crores per Season

Check out who made the highest partnership in IPL 2024.

Interesting Facts about IPL 2024 Sponsor

Global Impact of TATA Group

People from around the globe are captivated by the IPL, thanks to its thrilling displays of talent and sportsmanship. The partnership with TATA Group not only broadens the league’s appeal but also solidifies its status as a major event in the international sports calendar.

TATA Group’s commitment to cricket extends beyond the IPL; its sponsorship of the Women’s Premier League highlights its dedication to promoting gender equality and empowering women in sports, which enhances the game as a whole.

This historic collaboration is made possible through the visionary leadership of Mr. Jay Shah, Honorary Secretary of BCCI, and Mr. Arun Singh Dhumal, Chairperson of IPL. Their foresight and strategic thinking have propelled the IPL to unprecedented heights, establishing it as a true leader in the sports industry.

With TATA Group’s expertise and resources, the IPL is poised to elevate the fan experience even further. From cutting-edge technology advancements to engaging fan interaction initiatives, this partnership promises to enhance the excitement of cricket like never before.

List of IPL Sponsors From 2008 Till Present

Check out the table below that shows the IPL sponsors of previous seasons to date.

DLF (2008-2012)

In the inaugural season, DLF Ltd., India’s top real estate developer, won the title sponsorship with a bid of INR 40 crore. This deal marked the start of a profitable partnership that continued for four seasons.

PepsiCo (2013-2015)

After DLF, global beverage giant PepsiCo became the title sponsor for three seasons. During this time, the league’s popularity skyrocketed, further cementing its status as a premier sporting event.

VIVO (2016-2019 & 2021)

In 2016, Chinese smartphone manufacturer VIVO secured the title sponsorship for a substantial amount. Their partnership lasted until 2019, with a brief hiatus in 2020 due to political tensions. VIVO made a comeback in 2021, highlighting the increasing influence of technology companies in the sponsorship arena.

Read more: Who made the fastest century in IPL?

Dream11 (2020)

Following VIVO’s temporary exit in 2020, fantasy sports platform Dream11 took over as the title sponsor. This change marked a shift in the sponsor profile, highlighting the diversification of brands associated with the IPL.

Tata (2022-Present)

In 2022, the Tata Group, one of India’s leading conglomerates, obtained the title sponsorship rights for a record-breaking amount. This five-year agreement, lasting until 2028, underscores the IPL’s lasting appeal and its ability to attract major corporations.

IPL Title Sponsorship Fees

The table below shows the title IPL 2024 sponsor and the early sponsorship fees

Note:

The fee for PepsiCo’s sponsorship is not publicly disclosed. In contrast, the fee for the Tata Group represents the annual cost of their five-year deal.

Read more Cricket news at The Wicket Insider News.

Brand Value of IPL Teams

The Indian Premier League (IPL) is governed by the Board of Control for Cricket in India (BCCI). In 2022, they generated ₹12,715 crore from the sale of just two teams, with the average price per team reaching ₹6,357 crore—an impressive increase of 17 times in just 13 years.

The brand value has also surged tenfold, driven by increased attendance at stadiums and growing viewership. Here’s what you need to know about the brand value of IPL teams following the conclusion of the 2023 season:

IPL 2024 Sponsors For All Teams

IPL 2024 Sponsors – CSK

Here are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of Chennai Super Kings (CSK):

IPL 2024 Sponsors – MI

Here are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of Mumbai Indians (MI):

IPL 2024 Sponsors – GT

Here are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of Gujarat Titans (GT):

Checkout the IPL 2024 Auction

IPL 2024 Sponsors – RCB

Here are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of Royal Challengers Bangalore (RCB):

IPL 2024 Sponsors – DC

Here are the details regarding the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the DC:

IPL 2024 Sponsors – RR

Here are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of Rajasthan Royals (RR):

Read Who is the King of IPL in 2024

IPL 2024 Sponsors – PBKS

Here are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of Punjab Kings (PBKS):

IPL 2024 Sponsors – SRH

Here are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of Sunrisers Hyderabad (SRH):

IPL 2024 Sponsors – KKR

Here are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of Kolkata Knight Riders (KKR):

IPL 2024 Sponsors – LSG

Here are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of Lucknow Super Giants (LSG):

Conclusion

The TATA Group’s acquisition of the IPL title sponsorship marks the beginning of a new era of excellence, innovation, and camaraderie in the world of cricket. Fans are eagerly anticipating the start of IPL 2024, where TATA Group promises to showcase exceptional talent, passion, and top-tier sportsmanship.

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