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November 26, 2024
This year’s IPL has sparked excitement not only in India but worldwide. Fans are buzzing with anticipation, whether attending matches in the stadium or following the action online. Social media platforms like Facebook, Twitter, and Instagram are filled with IPL-related content, allowing fans to stay connected and engaged.
On Tuesday, Chennai Super Kings made history by becoming the first IPL franchise to reach 16 million followers on Instagram. Since the IPL’s inception in 2008, the rise of social media has contributed significantly to the league’s popularity. Teams and players use these platforms to engage more personally with fans, creating a closer connection with supporters who follow them regularly. Social media has also played a key role in boosting the IPL’s brand and marketability. Here’s a look at the most-followed IPL teams across Facebook, Twitter, and Instagram.
In the early years of the IPL, Facebook was the go-to platform where fans gathered to discuss matches, memorable moments, interviews, and everything related to the league. However, as other social media platforms grew in popularity, Facebook’s dominance decreased within the IPL community.
As a result, it’s no surprise that top teams like Kolkata Knight Riders, Mumbai Indians, and Chennai Super Kings lead the list with the most Facebook followers.
(all stats correct to May 21, 2024).
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X (formerly Twitter) has become the go-to platform for tracking the latest discussions, banter, opinions, and news about the IPL. Fans and experts often use it to share live commentary during matches. Teams also use X to deliver updates faster than traditional news sources, helping to boost their brand presence.
Once again, Mumbai Indians and Chennai Super Kings top the list of teams with the most Twitter followers, while newer teams like Gujarat Titans are quickly growing their fan base.
(all stats correct to May 21, 2024)
Instagram has allowed teams and players to connect with the younger generation of fans, building on Facebook’s foundation. The platform has taken social media content to new heights, spreading faster than ever.
Because of its more personal and visual nature, Instagram lets teams and players share content that feels closer and more relatable to fans. This has led many supporters to follow their favorite teams and players to stay updated on their daily lives. Chennai Super Kings made history by becoming the first IPL franchise to reach 16 million followers on Instagram. The Yellow Army is genuinely dominating the platform!
(all stats correct to May 21, 2024)
While Mumbai Indians and Chennai Super Kings both hold the record for the most IPL trophies (5 each), Chennai Super Kings have the largest overall social media following.
On the other hand, newer teams like Gujarat Titans and Lucknow Super Giants have found themselves at the bottom of the social media table due to their more recent emergence in the IPL.
(all stats correct to March 2024)
| Rank | Team | Overall social media followers |
| 1 | Chennai Super Kings | 40.5m followers |
| 2 | Mumbai Indians | 36.1m followers |
| 3 | Royal Challengers Bengaluru | 31.8m followers |
| 4 | Kolkata Knight Riders | 28.3m followers |
| 5 | Punjab Kings | 15.6m followers |
| 6 | Delhi Capitals | 15.5m followers |
| 7 | SunRisers Hyderabad | 14.1m followers |
| 8 | Rajasthan Royals | 12.5m followers |
| 9 | Gujarat Titans | 6.3m followers |
| 10 | Lucknow Super Giants | 5.1m followers |
Read More: How Many Matches Are in IPL 2024?
Katarzyna Nowak is a seasoned writer with over five years of experience in editorial content, news reporting, and cricket sportsbook app reviews. As an author for The Wicket Insider, she combines her deep understanding of the sports betting industry with a passion for cricket, delivering insightful and accurate content that keeps readers informed and engaged.
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